Updated: 22 March 2024/Responsible Officer: Head of School/Page Contact: CASS Marketing & Communications
Working Thesis Title: Communicating Climate Change Science Through Visual Design
Supervisors: Dr Naomi Hay, Dr Anna Madeleine Raupach
Climate change poses significant challenges for those who are endangered by flooding, bushfires, and excessive heat, and requires effective communication to address these issues, including the possibility of relocating these communities. Visual design communication can play a crucial role in this process, as they have the capacity to capture attention, convey information, inspire action through visual elements, and communicate science in an engaging way. Murchie and Diomede (2020) highlight the effectiveness of visuals for science communication, emphasising their ability to reach diverse audiences across ages, cultures, and experience levels.
Moreover, in a context where the stakes are high and urgent action is required, the strategic use of imagery, layout, typefaces, and colour choices can significantly enhance the effectiveness of communication efforts. Consequently, by applying design communication principles tailored to the specific needs and characteristics of communities facing climate-related threats, such as flooding, bushfires, and excessive heat, these communities can better grasp the complexities of climate change and the importance of adaptation and relocation.
Therefore, design communication also offers essential tools for crafting compelling narratives and fostering meaningful engagement, whether by presenting data through clear and engaging visuals or producing emotional responses through thoughtful colour selection. Through collaboration with graphic designers and communication experts, communities facing the potential of relocation can harness the visual language to effectively communicate the challenges and opportunities of climate change. This collaboration can ultimately drive collective action towards a more sustainable future, facilitating adaptation and resilience in the face of climate change threats.
Updated: 22 March 2024/Responsible Officer: Head of School/Page Contact: CASS Marketing & Communications
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